Founder’s Message

Founder's Message HQQuilt - Thu Handmade - HQ.B

Hong Quang Tran Co., Ltd. is more than just a company producing and selling quilting and handmade products through our brands HQQuilt, Thu Handmade, and HQ.B.
We are a journey — a journey of service dedicated to Human Happiness and Freedom.

SERVICE – THE ENDURING SPIRIT OF HONG QUANG TRAN

We choose service as a way of life, a strategy for growth, and a promise:

• Serving our customers – not only through beautiful products, but with all our heart.

• Serving our employees – not only through jobs, but with respect, understanding, and opportunities for a meaningful life.

• Serving the community – by spreading Vietnamese culture, craftsmanship, and artistry worldwide.

• Serving nature – through responsible production and sustainable material choices.

We believe:

When you live to serve, you live in alignment with your purpose.
And then, Happiness is no longer a destination — it is the journey itself.

HAPPINESS – THE ULTIMATE GOAL

We believe that any creative, production, or business effort that does not lead to true happiness is temporary and superficial.

So what is Happiness?

HAPPINESS – THE ABSOLUTE DEFINITION

Happiness is a state of wholeness of the soul, when a person lives according to their nature of love, freedom, and service.
Happiness does not come from material wealth, fame, or status — it comes from a deep connection with others and with the universe.

THREE STAGES OF HAPPINESS – TOWARD ETERNAL HAPPINESS

We see Happiness as an inner evolutionary journey, moving through three stages:

1. Immediate Happiness – “Being Received”
   The joy and comfort felt when receiving care, love, small successes, or material comforts.
   Though temporary, it nurtures daily spirit.
   At Hong Quang Tran, we create this immediate joy for our customers through beautiful, meaningful, and heartfelt products, so everyone feels “cared for.”

2. Sustainable Happiness – “Knowing to Give”
   The sense of fulfillment when living kindly, giving value, and doing what you believe is right and useful.
   This is the level of happiness shared among employees, partners, customers, and communities through positive interactions with our brand and responsible actions.
   We ensure everyone involved in the Hong Quang Tran ecosystem feels valued, connected, and empowered to live meaningfully.

3. Eternal Happiness – “Returning to Truth”
   The state when one transcends all distinctions, attachments, and suffering to live in absolute harmony with the universe, where Love, Freedom, and Truth are one.
   This is what religions call Enlightenment, Nirvana, or the Kingdom of Heaven.
   We cannot give this to anyone.
   But if a product, an action, or a word from Hong Quang Tran can inspire or guide someone closer to this eternal light, then our mission is fulfilled.

WE ARE HONG QUANG TRAN – WE EXIST TO SERVE

We can produce quilts, bags, and accessories, but what we truly give is:

• The feeling of being loved.

• The feeling of living meaningfully.

• And ultimately, the belief that true happiness is real.

We do this not through slogans, but through our way of life, our work, and the connections created by the entire Hong Quang Tran team.